As online shopping continues to grow in Kenya, so does the number of sellers offering products through various e-commerce platforms. While this offers shoppers more variety and competitive pricing, it also increases the risk of falling prey to fake or unreliable sellers. To ensure you have a safe and satisfying online shopping experience, it’s crucial to know how to identify genuine sellers. Here’s a practical guide for Kenyan shoppers.

1. Use Trusted Online Marketplaces

Start by shopping from reputable platforms like Mybigorder, Jumia, Kilimall, and others that have strong systems for verifying sellers and protecting buyers. These platforms often display badges or tags to indicate trusted or top-rated sellers.

2. Check Seller Ratings and Reviews

Most online marketplaces include customer ratings and reviews for each seller. Before buying:

• Look at the seller’s overall rating (preferably 4 stars and above)

• Read recent reviews to assess consistency

• Note any recurring issues mentioned by buyers

3. Verify Seller Profiles and Descriptions

Genuine sellers usually provide complete and professional profiles including:

• Company name or brand identity

• Detailed contact information

• Clear product descriptions and quality images

On Mybigorder, for example, verified sellers often have profile badges and a professional storefront.

4. Review Return and Refund Policies

Authentic sellers are transparent about returns and refunds. Check if:

• The seller offers a return window (e.g. 7 or 14 days)

• The refund process is clearly stated

• There are any hidden conditions or restrictions

5. Check for Verified Seller Badges

Most major online shopping sites in Kenya label genuine sellers with badges like:

• “Verified Seller”

• “Official Store”

• “Top Rated” These are usually granted to sellers who meet strict quality, delivery, and customer service standards.

6. Engage with the Seller

Before placing your order, contact the seller through the platform to ask questions about the product. Pay attention to:

• Response time

• Professionalism and clarity

• Willingness to share additional information

Slow or vague responses may be a red flag.

7. Avoid Deals That Seem Too Good to Be True

If a seller is offering a price that is significantly lower than competitors, it could be a scam or the product could be counterfeit. Always compare prices and read product details carefully.

8. Use Secure Payment Options

Only make payments through the official platform. Avoid sellers who:

• Ask for direct mobile money transfers

• Insist on off-platform communication or transactions

• Cannot provide official receipts or confirmations

Platforms like Mybigorder offer secure payment gateways that protect your money until your order is fulfilled.

9. Check Seller History

Longer-established sellers tend to be more reliable. Check how long the seller has been active on the platform, their number of completed orders, and their transaction history.